Market Positioning
Building trust and influence through sustained, strategic engagement.
Establishing a strong market presence begins with visibility, but visibility alone does not create influence. Influence is built through consistent actions — forming relationships, providing value, demonstrating expertise and acting transparently. It’s an ongoing process, developed over time through deliberate actions that earn trust and foster meaningful connections. We help ensure these actions are strategic, coordinated and aligned with the reputation you aim to build.
What We Do —
Plane Talking works with organisations to define and communicate their market position in a way that is credible, strategic and relevant to their audiences. We see reputation as a long-term asset and use a combination of earned, owned, shared and paid channels to ensure your actions and messaging reinforce expertise, demonstrate value, and reach the audiences that matter most.
Why They Matter —
Market positioning campaigns are useful when establishing a foothold in a new market or sector; clarifying or redefining your role to stand apart from competitors; building trust with key stakeholders; and demonstrating thought leadership and expertise within your industry.
Who They Reach —
Every positioning strategy is designed to generate influence with your target audiences. This may include government agencies, regulators and policy-makers, industry partners and suppliers, investors and financial institutions, and the media — as well as your employees, associates and community.
CASE STUDIES
Supporting United Airlines’ launch into South Africa, Nigeria, Ghana and Senegal.
Building their presence across Sub-Saharan Africa post-COVID through a combination of media relations and market intelligence.
We helped Airbus establish its presence in Africa and gain market share amid strong global competition.
Get in touch with our team
Let’s talk about how we can help define or strengthen your market position. Whether you are entering a new market, reinforcing your presence or looking to develop thought leadership — our team is ready to assist.