Defence
Building trust and credibility where security extends beyond national borders.
Defence today extends beyond conventional military capability. In Africa, organisations operate in complex environments, where challenges range from cyber threats and border security to space-based systems, information warfare, and food and energy security. These issues are shaped by local realities, development pressures, regulatory constraints and public sensitivity, often under scrutiny. At the same time, the defence industry plays a critical role in safeguarding sovereignty, supporting stability, and enabling economic and technological development. In this context, how defence organisations communicate matters.
What do we do? —
Plane Talking works with organisations across the defence and security ecosystem, from government-linked entities and prime contractors to suppliers, research institutions, service providers and industry associations.
We understand that each part of the defence value chain faces different pressures, audiences and reputational risks. Our role is to help organisations clearly articulate their purpose, contribution and responsibilities, while navigating complex stakeholder environments that include governments, regulators, partners, investors, media and the public.
By combining deep sector knowledge across defence, aerospace and aviation with insight into African political, regulatory and market dynamics, we help clients communicate with clarity, credibility and consistency. This includes strategic positioning, market and policy intelligence, issues and crisis communications, and long-term reputation management aligned to operational realities.
In an industry where trust underpins access, partnerships and licence to operate, we help defence organisations move beyond defensiveness or opacity towards confidence, transparency and durable credibility.
CASE STUDIES
Supporting the Swedish aerospace and defence manufacturer with its campaign to provide JAS 39 Gripens to the South African Air Force.
Supporting the promotion of the A400M to the South African Air Force as a new heavy-lift transport aircraft.
Positioning BAE Systems as a credible partner for the South African National Defence Force, and the Hawk MK120 as the ideal fighter trainer.
Get in touch with our team
Contact us today to discuss — in confidence — how strategic communication and reputation management can support your organisation in complex, high-scrutiny environments.