Space
Shaping perceptions in the new space economy.
Space is no longer a distant or purely government-led pursuit. The new space industry underpins everyday life — from navigation, weather forecasting and communications to banking, disaster response, agriculture, aviation and national security. In Africa, this shift is gaining momentum, with growing investment in satellites, ground infrastructure and downstream applications that support development, strengthen sovereignty, build skills, and address local challenges. Yet space remains poorly understood, operating largely out of public view and often seen as technically complex and detached from everyday needs. Clear, credible communication is therefore essential to explain its value, change perceptions, and build trust with governments, investors, partners and the public.
What do we do? —
Plane Talking helps space organisations make sense of complexity. For government space agencies, we turn high-level policy goals, scientific missions and programme-level initiatives into clear, engaging narratives that show impact, value and relevance to society.
For private companies — from launch providers and spacecraft component manufacturers to downstream service providers — we create strategic communications campaigns that highlight innovation, credibility and commercial potential, supporting brand presence, business development and fundraising efforts.
We also help research and academic institutions make complex science and experimental work understandable to stakeholders, partners and the public, securing collaborations, funding and recognition. For supporting and regulatory bodies, we manage communications around infrastructure, testing and regulatory frameworks to ensure clarity, consistency and trust.
CASE STUDIES
Established early relationships between the agency’s Global Alliance Africa team and South African space startups, then supported the setup of the UK-Africa space innovation network.
South African National Space Agency (SANSA)
We provide ad-hoc public relations, media buying and communications services to support the agency’s industry and public outreach.
Foreign, Commonwealth & Development Office (FCDO)
Organised a multi-day industry immersion tour of the Western Cape Space Cluster for the FCDO and representatives from Kenyan, Nigerian and pan-African space agencies and organisations.
Get in touch with our team
Get in touch to discuss how we can support clearer, more credible communication around your space activities, helping stakeholders understand your role, your value and your impact across a complex and evolving sector.